This is the first Walkman ad in history. Sony intended it to be a trendy product for consumers under 20 but it became popular regardless of demographics. The Walkman went on sale in 1979 at ¥33,000 which equates to roughly $500 today. Sales were predicted to be 5,000 per month but Sony sold upwards of 50,000 in the first two months of sales.
Today in 1979, The Sony Corp. introduced the first ever Sony Walkman TPS-L2 in Japan. pic.twitter.com/upEt45f9c5
— Classic Pics (@ClassicPixs) December 11, 2016